"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art." ― William Bernbach Topic(s): Art More From William Bernbach "I warn you against believing that advertising is a science." "In communications, familiarity breeds apathy." "Word of mouth is the best medium of all." More In Art "Out with stereotypes, feminism proclaims. But stereotypes are the west’s stunning sexual personae, the vehicles of art’s assault against nature. The moment there is imagination, there is myth."― Camille Paglia "The alchemy of good curating amounts to this: Sometimes, placing one work of art near another makes one plus one equal three. Two artworks arranged alchemically leave each intact, transform both, and create a third thing."― Jerry Saltz "Art is the right hand of Nature. The latter has only given us being, the former has made us men."― Friedrich Schiller