"Design is not just what it looks like and feels like. Design is how it works." ― Steve Jobs Topic(s): Design Tags: design More From Steve Jobs "That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains." "We think the Mac will sell zillions, but we didn’t build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build." "This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It’s very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now?" More In Design "They say that the best furniture and clothing design from the ’50s and ’60s is Scandinavian or Milanese."― Christian Lacroix "Biological engineering is not necessarily understanding systems but rather, I want to be able to design and build biological systems to perform particular applications."― Drew Endy "Being in the design industry, I’ve tended to meet more people who are affected by HIV and AIDS."― Douglas Wilson