"The most important thing in communication is hearing what isn’t said." ― Peter Drucker Topic(s): Communication Tags: important, thing More From Peter Drucker "Never mind your happiness; do your duty." "Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands." "The purpose of a business is to create a customer." More In Communication "The Internet has changed everything. We expect to know everything instantly. If you don’t understand digital communication, you’re at a disadvantage."― Bob Parsons "On the other hand, the American public possesses a great resilience and strength, and good risk communication strategies can tap into and even amplify those assets."― Patrick J. Kennedy "You don’t have any communication between the Israelis and the Iranians. You have all sorts of local triggers for conflict. Having countries act on a hair trigger – where they can’t afford to be second to strike – the potential for a miscalculation or a nuclear war through inadvertence is simply too high."― Dennis Ross