"The golden rule for every business man is this: ‘Put yourself in your customer’s place.’" ― Orison Swett Marden Topic(s): Courage Tags: every, golden More From Orison Swett Marden "All men who have achieved great things have been great dreamers." "Character is the indelible mark that determines the only true value of all people and all their work." "The man who has no money is poor, but one who has nothing but money is poorer. He only is rich who can enjoy without owning; he is poor who though he has millions is covetous." More In Courage "There is no glory in war, yet from the blackness of its history, there emerge vivid colours of human character and courage. Those who risked their lives to help their friends."― Silvia Cartwright "One must learn, if one is to see the beauty in Japan, to like an extraordinarily restrained and delicate loveliness."― Miriam Beard "Honest conviction is my courage; the Constitution is my guide."― Andrew Johnson