"Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’" ― Jef I. Richards Topic(s): Art More From Jef I. Richards "If its not done ethically, advertising won’t be trusted. If consumers don’t trust it, advertising is pointless." More In Art "What I dream of is an art of balance, of purity and serenity devoid of troubling or depressing subject matter – a soothing, calming influence on the mind, rather like a good armchair which provides relaxation from physical fatigue."― Henri Matisse "Great art is as irrational as great music. It is mad with its own loveliness."― George Jean Nathan "If we could but paint with the hand what we see with the eye."― Honore de Balzac