"The way you communicate an idea is different than the way you communicate a product." ― Frank Luntz Topic(s): Communication More From Frank Luntz "Politics is gut; commercials are gut." "Some people call it global warming; some people call it climate change. What is the difference?" "I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history." More In Communication "The new artists coming through were very materialistic and Hollywood, not so engaged in communication."― Patti Smith "The single biggest problem in communication is the illusion that it has taken place."― George Bernard Shaw "I agree that it is not just the extremists who harbor bad thoughts or engage in bad acts, but they are usually the source of the polarization and try to keep education and communication of the main stream from moving forward."― Joichi Ito