"The advertisers who believe in the selling power of jingles have never had to sell anything."
― David Ogilvy
Topic(s):
Power
― David Ogilvy
More From David Ogilvy
- "Advertising reflects the mores of society, but it does not influence them."
- "The consumer isn’t a moron; she is your wife."
- "The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account."
More In Power
- "Nationalism is power hunger tempered by self-deception."― George Orwell
- "The term ‘genre’ eventually becomes pejorative because you’re referring to something that’s so codified and ritualised that it ceases to have the power and meaning it had when it first started."― Christopher Nolan
- "I don’t want to be all power and muscle."― Shawn Johnson