John Linwood Battelle is an entrepreneur, author and journalist.Best known for his work creating media properties,Battelle helped launch Wired in the 1990’s and launched The Industry Standard during the dot-com boom.In 2005,he founded the online advertising network Federated Media Publishing.
In January 2014,Battelle sold Federated Media Publishing’s direct sales business to LIN Media and relaunched the company’s programmatic advertising business from Lijit Networks to sovrn Holdings.Battelle is the Executive Chairman of sovrn Holdings,Executive Chairman of New Co.Board Director at Acxiom and Board Director at Chute.
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