"Design must seduce, shape, and perhaps more importantly, evoke an emotional response." ― April Greiman Topic(s): Design More In Design "Everyone by now presumably knows about the danger of premature optimization. I think we should be just as worried about premature design – designing too early what a program should do."― Paul Graham "Design is not just what it looks like and feels like. Design is how it works."― Steve Jobs "It’s about the power of design and the power of the human spirit. It’s above paying anybody to do something stupid for money like reality television does – like ambushing people."― Genevieve Gorder