"Word of mouth is the best medium of all." ― William Bernbach Topic(s): Business More From William Bernbach "In communications, familiarity breeds apathy." "I warn you against believing that advertising is a science." "Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art." More In Business "I never hurt nobody but myself and that’s nobody’s business but my own."― Billie Holiday "The herd instinct among forecasters makes sheep look like independent thinkers."― Edgar R. Fiedler "In this business, if you don’t pay your debts you’re finished."― Roger Stone