"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art." ― William Bernbach Topic(s): Art More From William Bernbach "Word of mouth is the best medium of all." "I warn you against believing that advertising is a science." "In communications, familiarity breeds apathy." More In Art "A rose is the visible result of an infinitude of complicated goings on in the bosom of the earth and in the air above, and similarly a work of art is the product of strange activities in the human mind."― Clive Bell "Art is magic delivered from the lie of being truth."― Theodor Adorno "I realize that every picture isn’t a work of art."― Conrad Hall