"Our goal is to make the best devices in the world, not to be the biggest." ― Steve Jobs Topic(s): Best More From Steve Jobs "That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains." "Design is not just what it looks like and feels like. Design is how it works." "In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design." More In Best "If you can’t get rid of the skeleton in your closet, you’d best teach it to dance."― George Bernard Shaw "The game of history is usually played by the best and the worst over the heads of the majority in the middle."― Eric Hoffer "Optimism with some experience behind it is much more energizing than plain old experience with a certain degree of cynicism."― Twyla Tharp