"What matters most in politics is personality. It’s not issues; it’s not image. It’s who you are and what you represent."
― Frank Luntz
Topic(s):
Politics
― Frank Luntz
More From Frank Luntz
- "Politics is gut; commercials are gut."
- "The way you communicate an idea is different than the way you communicate a product."
- "There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That’s not what the American people want to hear."
More In Politics
- "Their very conservatism is secondhand, and they don’t know what they are conserving."― Robertson Davies
- "Instead, I think over the years we have cut the strength of marriage and relationships by the law and weakened the institution. We have tried to deal with relationships with no-fault divorce, with child custody, with so many other avenues; and it has not helped."― Timothy Murphy
- "Politics I supposed to be the second-oldest profession. I have come to realize that it bears a very close resemblance to the first."― Ronald Reagan