"The way you communicate an idea is different than the way you communicate a product."
― Frank Luntz
Topic(s):
Communication
― Frank Luntz
More From Frank Luntz
- "Sound science must be our guide in choosing which problems to tackle and how to approach them."
- "Politics is gut; commercials are gut."
- "I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history."
More In Communication
- "What we imagine is order is merely the prevailing form of chaos."― Kerry Thornley
- "The more elaborate our means of communication, the less we communicate."― Joseph Priestley
- "Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart."― Frank Luntz