"The best ideas come as jokes. Make your thinking as funny as possible." ― David Ogilvy Topic(s): Best More From David Ogilvy "Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous." "The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account." "Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product." More In Best "My dream is of a place and a time where America will once again be seen as the last best hope of earth."― Abraham Lincoln "For a long time now I have tried simply to write the best I can. Sometimes I have good luck and write better than I can."― Ernest Hemingway "The Beginning of Survival is my best album. I am very proud of it, and I am surprised at it, too. I thought some of Travelogue was a little heavy, but I don’t think this is heavy."― Joni Mitchell