More From David Ogilvy
- "In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
- "Advertising reflects the mores of society, but it does not influence them."
- "Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."