More From David Ogilvy
- "Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine."
- "The consumer isn’t a moron; she is your wife."
- "In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
More In Leadership
- "I had a sense of what leadership meant and what it could do for you. So am I surprised that I am sitting up here on the 62nd floor of Rockefeller Plaza? No."― Vernon Jordan
- "We live in a time where government is not a leadership thing, it’s more a business that’s out there and running riot, so I guess the people have to go out there and say stuff."― Yahoo Serious
- "Being a mother is hard and it wasn’t a subject I ever studied."― Ruby Wax