Elbert Green Hubbard was an American author, editor and publisher. He began working when he was 16 as a travelling salesman for the Larkin Soap Company where he used his creativity to come up with many successful advertisement campaigns.
Elbert founded his Roycroft Press in 1895. It was based on the model of Williams Morris’ press in England. Initially, he published ‘Little Journey’ booklets and later on he also started publishing his own magazine The Philistine. The press held conventions and meetings where freethinkers, reformers and radicals met.